Story.mfg : All things sustainability with UK based Brand
Photographed by Elliot Jones, courtesy of Point.Two Studios
Story.mfg is a UK, East London based brand with an intense focus on sustainability and a slower product design process, spearheaded by MARRIED duo, Katy and Saeed Al-Rubeyi.
their main focus IS centred around a caring approach to fashion and AN emphasis OF their use of natural dyes, dyeing techniques and their usage of recycled materials. Story.mfg’s dedication to sustainable wear is seen in their brands life cycle from their designs to production, making garments that are not only less harmful but also beneficial to the environment too.
Story.mfg AW22 “Try Try Try”
Photographed by Elliot Jones, courtesy of Point.Two Studios
Their “slow made” tagline on every garment highlights the processes and skills that were put in to the production, thus forming garments that find an evenness between aesthetic and sustainability.
If one could encapsulate the brand into one word it would be ‘NaturE-DRIVEN’ as they only tend to use biodegradable natural materialS such as cotton and linen while many other remains are often repurposed to create new items like tags for the clothing or essentially turned into nutrient-rich fertiliser with their buttonsforthe garmentsis made from nuts and their packaging from biodegradable cornstarch, with their production facilities usually powered by renewable energy.
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