HOW IN THE WORLD DID CROCS MAKE IT INTO MAINSTREAM FASHION?
RANDOM DISCLAIMER: I KNOW NOTHING ABOUT FASHION.
Just like everyone, my first sighting of Crocs was paired with disgust and crude comments "eww nigga", "who the fuck would wear these", "they look like what shit smells like" etc. Years later i am writing this article wearing them. They're my favourite shoe.
I can't really pinpoint why, i'm not a design guy so i know it's not that, i saw a couple of my friends wear them but i didn't feel the need to buy a pair. Just something about the shoe reminded me of being 5. wearing them makes me feel like a child and because of that feeling i cherish them. they’re comfy as fuck. feel like an all terrain car in a sense, it doesn’t go with every fit maybe it does (i’m stupid so it does). i think things that don’t excite you are wack, or make you question what you seeing. my number one love is music so i view everything in those terms, it’s either its really good, undeniable or polarizing. either way it’s something that can’t be wipped out your brain after first sighting.
It's now quite interesting to see a shoe like crocs popularized. From Justin bieber to Balenciaga and now Ye wearing them. my favourite collab they've done is the one with Salehe Bembury, the colourways and the shapes are really sick. it feels like he actively tried making them cooler. Seeing Crocs become a mainstream and hip shoe is probably how Ye felt after seeing Trump become president, Anything is possible. that’s a pretty sus comparison to make but i hope u get the point. i don’t think anyone expected crocs to be anything more than shoes lil white kids with leashes wear. I ALSO THINK THE SHOE ITSELF ALLOWED AND GAVE SPACE for INNOVATION. it looks like a sample as is and with the partnerships it feels like everyone is just building on the sample given. in some sense it feels like the free-est shoe. yo can go anywhere with it.
@SALEHE BEMBURY - instagram
i have nothing more to say, i’m wearing my crocs right now and i’m about to jump around to shake appeal by iggy pop while wearing them, i once ran in the mud (bad idea) and climbed a tree wearing them. these shits light and i always feel like i’m bout to fly. also if crocs ever see this… i got some ideas so hit me up please.
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